November 26, 1986 – Minnesota Attorney General Hubert (Skip) Humphrey III filed suit to “protect the public from misleading ads about a diminutive imitation of Santa Bear, the Yuletide bruin bombshell of the Dayton Hudson Department Store Co. The state is alleging that Direct Marketing Enterprising, Ltd., a New York mail order firm, has duped consumers around the nation by touting its (7-inch) Santa Bear as the original for $5, while Dayton’s and Detroit-based Hudson’s sell their 15-inch model for $10 with a $50 purchase.”
Minneapolis Star and Tribune; “Suit calls NYC Santa Bear an impostor”; November 27, 1986; p. 13B.
Minneapolis Star and Tribune; “Suit calls NYC Santa Bear an impostor”; November 27, 1986; p. 13B.
Dayton’s Santa Bear
Photo taken by Valerie Morawetz.
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