On This Date in Minnesota History: October 2

October 2, 1924 – WCCO Radio aired its first broadcast under those call letters. The station had begun as WLAG in 1922, but ran into some financial troubles and was sold to the “forerunner of General Mills,” and renamed WCCO “(for Washburn Crosby COmpany).”
http://minnesota.cbslocal.com/2010/10/22/history-of-wcco-radio/

WCCO Radio, Minneapolis, Minn.
Photo taken by Pamela J. Erickson. Released into the public domain October 2, 2012, as long as acknowledgement included.