On This Date in Minnesota History: October 4

October 4, 1991 – “Leonard C. Odell, who with his brother created the early roadside signs for his father's Burma Shave shaving cream, died of cancer” at his home in Edina, Minn. He was 83.
http://www.nytimes.com/1991/10/08/obituaries/leonard-odell-83-helped-write-poems-in-burma-shave-ads.html

Burma Shave Signs

http://en.wikipedia.org/wiki/File:BurmaShaveSigns_Route66.jpg